I suppose that some people are easily swayed by TV commercials, promotional gimmicks, magazine ads, pushy salespeople and the like. Unfortunately for the marketing world at large, I am not one of these people.
Scene: At home, around 9:15 p.m. on a weeknight. My cell phone rings, from a number I don’t recognize. I answer anyway.
Local cable provider sales guy: Hello, Ms. [Totally Botched Attempt at Pronouncing My Last Name]! How are you this evening?
Me: It’s [Correct Pronunciation of My Last Name]. I’m fine, thanks.
LCPSG: Well, I’m calling to let you know about our special offer! Right now, if you sign up for our long-distance service-
Me: Stop right there. We don’t have a land line.
LCPSG:Â I’m sorry?
Me: No land line. I’m not interested in any sort of long-distance package.
LCPSG: Oh. I see. Well is there something else you would be interested in?
Me:Â Only if you can lower my current bill and keep my cable and internet package exactly the same.
LCPSG: Hmm. Let me see what you have here…it seems the only package I can offer is the long-distance, which is an excellent deal at-
Me:Â I’m really not interested, thank you.
LCPSG: But you really can’t beat a deal like this!
Me: Sure I can. By not having a land line.
LCPSG: [pause] Well okay! Have a nice night!
*****
Scene:Â On the phone with the company that comes to fertilize our lawn every quarter, something I’ve been intending to cancel for ages.
Customer service rep: Hello, Ms. [Totally Botched Attempt at Pronouncing My Last Name]. This is Joan.
Me: Hi, Joan. I’m calling to cancel our treatment service.
Joan: I see. Have you been dissatisfied with the service at all?
Me: Nope. Just want to cancel it.
Joan:Â May I ask why?
Me:Â Because it’s expensive, and we don’t really need it, and we’re trying to save money wherever we can.
Joan: Oh. Well, is there anything I can do to keep you as a customer?
Me: I doubt it. I just want to cancel.
Joan: I can offer you half off your next treatment.
Me: No, thank you. Just cancel, please.
Joan:Â Maybe you would just like to cut the service back to twice a year?
Me: Nope. Zero times a year. I would like to cancel, please.
Joan: [sighs] Okay. Hold on a moment, let me get your cancellation confirmation number.